Encouraging hydration
Tests showed that displaying facts about hydration on the posters motivated people to drink more water. By highlighting the somewhat negative effects of not staying hydrated, awareness was increased.
Slokkie
Year
2023
Summary
As a school project, designed posters and stickers for the 'Slokkie' campaign to raise awareness about dehydration and promote daily water intake. Focused on creating bold, clear and engaging visuals that motivate a wide audience to stay hydrated. (In Dutch, a 'slokkie' means taking a small sip)
Services
Research & Insights
Ideation
Creative direction
Problem framing
Poster design
Illustration
